Platform overview
One loop, from the first sweep to a confirmed removal
TracBrand is built as a single continuous pipeline rather than a collection of tools. A brand goes in; discovery, verification, clustering, enforcement and follow-up run against it unattended, and humans are asked only for the decisions that need a person.
The pipeline
What happens to a finding
Each stage produces the input the next one needs, which is why evidence exists by the time a notice is drafted rather than being assembled afterwards.
- 01
Discover
Ten surfaces swept on your scheduleTracBrand builds its own search terms from your brand name, keyword variations, watchlisted names and the word marks read out of your trademark filings. Those terms go out across marketplaces, six social networks, video, app stores and the open web.
- 02
Verify
Every suspect judged against your real assetsA multimodal vision model compares each candidate against your logo and registered IP, then returns a 0–100 confidence score, an infringement class and a risk level. Anything at or above the confidence threshold becomes a case; everything below is filed as cleared so it is never reviewed twice.
- 03
Cluster
Repeat offenders linked into networksFindings that share sellers, domains, handles or infrastructure are grouped into seller clusters, so you enforce against an operation rather than playing whack-a-mole with individual listings.
- 04
Enforce
Platform-correct notices, drafted and sentTracBrand drafts a notice in the format the receiving platform expects, cites the trademark evidence from your document vault, and routes it to the right abuse channel once a human approves it.
- 05
Monitor
Silence chased, changes trackedUnanswered notices are followed up automatically on a fixed cadence. Suspects that survive are watched for behaviour changes — a renamed handle, a new link, a follower surge — and resurfaced when something moves.
Onboarding
What you register, once
Setup is a guided wizard, not an implementation project. Everything after it is automatic.
- 01
The brand and its assets
Brand name, logo, product imagery and any trademark images. These become the reference set every AI comparison is made against.
- 02
Your official properties
Domains you own and sellers you have authorised. Everything on this list is allowlisted, so your own storefront never appears in your own queue.
- 03
Names and variations
Keyword variations, known misspellings and translations, plus three name lists — names that are yours, names to exclude, and names to watch.
- 04
IP documents
Trademark, patent, copyright and licence filings. Optional, but the platform reads them and turns the extracted word marks into additional search terms and notice citations.
- 05
Monitoring scope and cadence
Which pillars to watch, whether to run discovery, threat hunting or both, and how often.
Scope
Three pillars, enabled independently per brand
A brand with no mobile app does not need app store sweeps. Scope is set per brand, so cost and noise follow the risk that actually applies.
Social media
Impersonating profiles, counterfeit sellers and brand-misuse content across six networks.
Instagram, Facebook, TikTok, X, LinkedIn, YouTube
App stores
Copycat applications using your name, icon, screenshots or description.
Apple App Store, Google Play
Domains
Typosquats and phishing infrastructure, often caught before the site is live.
Certificate transparency, phishing feeds, scan corpora
Cadence
Each brand runs on its own schedule. Sweeps are jittered so brands do not all fire on the same tick, and a brand already mid-run is never double-started.
- Real time
- Continuous, with a five-minute floor
- Hourly
- Every hour, jittered
- Every 6 hours
- Four sweeps a day
- Daily
- The default for most brands
- Weekly
- Low-volume or dormant marks
Case lifecycle
Every confirmed finding moves through a fixed set of states, and every transition is attributed to a user and a timestamp.
- Detected
- AI-confirmed above threshold, awaiting triage
- Reviewing
- An analyst has picked it up
- Takedown filed
- Notice approved and sent to the platform
- Confirmed
- Content removed or the platform has responded
- Dismissed
- Cleared with a recorded reason
- Legal action
- Escalated out of the platform to counsel
Governance
Separation of duties, enforced rather than documented
Enforcement decisions carry legal weight, so the platform treats who did what as part of the record instead of an afterthought.
Tenant isolation
Every brand, case, notice and document belongs to one organisation, and that boundary is applied on the query rather than in the interface.
Role-appropriate access
Five role types cover the realistic split between an administrator, a brand owner, counsel, an analyst and a stakeholder who only needs to read.
- Admin
- Full control of the organisation, members and brand defaults
- Brand manager
- Owns brands, assets, keywords and monitoring scope
- Legal
- Approves notices, escalates cases and manages the IP vault
- Analyst
- Triages detections and suspect activity
- Viewer
- Read-only reporting access
Go deeper
The three components that do the work
Detection AI
How a candidate becomes a scored verdict, and how your trademark filings make every future judgement better.
Read moreThreat intelligence
The six external feeds that watch your own domains for typosquats, phishing, leaks and exposed services.
Read moreEnforcement & takedowns
How notices are drafted per platform, approved by a human, sent, and chased when nobody replies.
Read moreSee what is already out there under your name
A 30-minute working session against your own brand. We register your marks, run a live sweep across every surface, and walk through what comes back — no obligation, no prepared deck.