Resources
How brand protection actually works
Notes on the operational side of brand protection — detection methods, evidence handling, why notices get ignored, and the constraints that decide whether a programme scales. No gated PDFs.
Certificate transparency is the earliest warning you get about a phishing site
A lookalike domain leaves a public record days before it serves a page. Here is how that window works, and why most brand protection programmes miss it entirely.
Why platforms ignore your takedown notices
Rejected and ignored notices usually fail on the same four things, none of which are about the strength of your legal position.
Finding a fake account nobody has reported yet
Detecting known impersonators is easy. Discovering the ones nobody has told you about requires searching for accounts, not monitoring them — and the difference matters more than it sounds.
Your brand protection queue is the product
Detection recall is the metric vendors compete on and the one that matters least. What decides whether a programme works is whether a human can finish the queue it produces.
See what is already out there under your name
A 30-minute working session against your own brand. We register your marks, run a live sweep across every surface, and walk through what comes back — no obligation, no prepared deck.